How To Run A Successful Podcast – It took me 25 years to realize that I really enjoyed sitting in an empty room and talking to myself.

I wish it hadn’t taken me so long to capture my voice and find the right medium to tell the stories I really want to tell.

How To Run A Successful Podcast

How To Run A Successful Podcast

Now, I have deeply offended half of you and your families by suggesting that audio is better than video.

Podcasting Tips To Start A Successful Podcast [2021]

YouTube is the second largest website on the entire Internet. You read it right. It is currently bigger than Facebook.

Ultimately, video on social media generates approximately 1200% more shares and likes than plain text or image posts.

Before you think audio should take second place to video, I want to share some brief statistics on podcasting.

The demographics of the podcast include 54% male, 46% female. This is much better than YouTube’s uneven split of 62% male, 38% female.

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80% of podcast listeners consume at least 75% of each episode. In terms of listen time, podcasts perform incredibly.

Podcasts allow you to participate in any situation, especially while commuting to work. Videos can’t do that (at least you shouldn’t let them). In fact, 22% of all podcasts are listened to in the car.

Let us help you go from idea to podcasting in 20 minutes now. If you follow this recipe properly, you will start seeing consistent growth in no time.

How To Run A Successful Podcast

Most people would phrase it as, “What are you passionate about?”, but I believe passion is not that strong. We’re talking about identifying that thing you can’t help but discuss regularly.

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What makes your heart sing? Every time you get an opportunity to talk about it you feel so excited that you can’t control yourself?

First, start simple. It could be sports, knitting, amateur dog shows, web development, candles, kangaroos, books, or even hipster mustaches.

Whatever it is, make sure it is deeply rooted in the fibers of your soul. The key to being on the path to creating great content is to have a good fire burning for your subject at any given time.

No matter how low the search volume is for your topic, stick to the topic that defines you.

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The most successful podcasts, blogs, vlogs, and businesses don’t try to tackle too many topics or demographics at once.

Instead, find a specific or targeted topic that you like and go with it. Don’t worry if the search volume for that topic’s keywords appears a little low. Google isn’t the best measure of what people are interested in. This is the best measure of what businesses are interested in.

There are not as many games played on these platforms as on Google. The content comes from real people, not businesses or robots.

How To Run A Successful Podcast

Research your topic in depth on these secondary search engines and identify things that people like you are talking about.

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You’d be surprised how many amazing ideas you get from a simple Reddit thread about your podcast idea.

Now is the time to severely limit your audience. Take the general topic you’ve thought of, and narrow it down to suit a very specific group of people.

“Sports” is apparently a terrible podcast topic. If you try to speak on this general idea and market it, the end product will be devoid of any value and no one will find it interesting.

If we take it a step further, the end product could be “stories and tips about street hockey.”

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If you love street hockey more than anything else, you will have no problem creating content on that topic every day.

Again, never force yourself to podcast about a topic just because you see an opportunity or the search volume is too high.

Do all this out of love for your subject. It will make your heart sing every time you record.

How To Run A Successful Podcast

Moving on to the more technical side of the process, now it’s time to take your amazing idea online.

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There are dozens of viable options for podcast hosting, but there is one that stands out as the clear winner in my eyes.

Anchor is an online platform and iOS app that lets you turn your idea into a real show in just moments.

And in case you were wondering, the answer is no. I have no relationship with the anchor nor am I promoting it for money. I really love this app and it has made a huge difference to my podcasting.

I won’t outline the specific process for setting up your Anchor Dashboard, but there’s an article on Medium that does just that.

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Don’t use a white background. Don’t make it so simple that people give up on your design as soon as they see it in the queue.

Instead, use contrast in your favor and create simple, yet beautiful graphics that convey the purpose of your podcast through imagery.

If you need help designing, just try Canva. It is suitable for non-designers who want to create beautiful graphics.

How To Run A Successful Podcast

Honestly, it’s not as important as you think. The key to a great podcast lies in laying a great foundation (see Steps 1-3).

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I personally use the Blue Yeti Snowball, which is a cardioid condenser microphone. It’s not the fanciest mic on the market, nor is it even the slightest bit expensive. This gets the job done and produces great audio quality for my shows.

Do not stress the equipment. Don’t worry about production value. Get a solid microphone that won’t cause you too much trouble and get to work.

The most important thing you can do to create and grow your podcast is to release quality content on a regular basis. That’s it.

You won’t get comfortable talking to yourself like a crazy person until you put some effort into it.

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Collect your ideas and write them down during your research for each episode. Having a script allows you to be more confident and stay on topic, which is important for keeping your audience engaged.

The key ingredient to feeling good about a recording and making it connect with your listeners is this: just be yourself at all times.

Remember, you’re talking about something you love. Be the person who loves the subject more than anything else while recording.

How To Run A Successful Podcast

How to Create Amazing Content and Get a Loyal Audience Step 1: Never Deviate from What You Know and Love

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You have to choose a topic that is specific and that fills you with energy. Never stray from that energy.

If you want to talk about something else that has nothing to do with your target audience and your passion, that’s great. Post about it on social media or start another podcast entirely.

Devote your whole soul to the podcast and your audience will thank you. They will show their deep gratitude by subscribing to your show and sharing it with their like-minded friends.

It’s about using Reddit and other social platforms to listen to comments to find out what real people are talking about.

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I’d also like to add a plug for researching your keywords on Wikipedia. No other site ranks for as many words as Wikipedia, and no other site has more information about every keyword in human history.

Take advantage of these resources. When brainstorming ideas for new episodes, get your general ideas down on paper and then hit the research trail.

This will pay off in time, as your organic reach will skyrocket and you won’t have to spend any money on Facebook ads.

How To Run A Successful Podcast

How many Facebook Friends do you have? What about followers on Twitter and Instagram? And don’t forget about.

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They are not just your friends and people you meet. They are current loyal fans of your brand who are likely willing to support your ideas and dreams.

So if you already have a small fan club, why wouldn’t you use that to promote your ideas?

Get on the social media trail and post links to your new episodes. Share your photos while recording in the studio. Humanize your podcasting journey and pique the interest of your loyal friends.

You’ll eventually get to the point where you can give lectures on public speaking and podcasting, but for now be happy with the steady progress.

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If you’re recording just for the sake of recording, it’s time to reconsider whether your subject really makes your heart sing.

Each episode should provide some kind of clear value. Examples of what is valuable in podcasting include:

If your episode doesn’t live up to one of these values, I urge you not to record it in the first place. Do not waste your time. Don’t waste your listeners’ time. You have ideas. You have topics. You’re ready to talk about what you’re interested in and starting a podcast is a great way to do that.

How To Run A Successful Podcast

You shouldn’t start your new podcast without thinking about a few important things ahead of time, as a little planning before launch can make a big difference.

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The first thing everyone will wonder when you start promoting your podcast is, “What is it about?”

You need to be clear about the focus of your show and ideally choose a topic that you already have some knowledge about and/or that you have an interest in.

Another question to ask yourself is whether this is a topic you would be

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