Social Trading Platforms: Community-driven Strategies For Canadian Traders – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People find, learn, follow, and buy from social media, so if you’re not on sites like Facebook, Instagram, and LinkedIn, you’re missing out! Great social media marketing can bring incredible success to your business, creating dedicated advertisers and even driving traffic and sales.
Social media marketing is a digital marketing strategy that leverages the power of popular websites to achieve your marketing and advertising goals. But it’s not just about creating business accounts and posting when you want. Social media marketing requires a flexible approach with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of a large target audience.
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With such widespread use and flexibility, social media is one of the free ways to market your business today. Here are some of the benefits of social media marketing:
The larger and more engaged your audience is on social media, the easier it is for you to achieve your marketing goals.
As for the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
The best social media marketing strategy will look different for every business, but here are some things they will all have in common:
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Now that you know the basics of the marketing strategy, it’s time to take action. Your social media marketing plan is the driving force behind your strategy. It puts a system around your efforts so you can measure your success and make sure you’re using your resources wisely. Here’s how to create your social media marketing plan:
Are you ready to get started with social media marketing? Here are some social media marketing tips to get your social media campaign started.
As with other areas of internet marketing, content rules the roost when it comes to social media marketing. Make sure you post regularly and provide valuable information that your ideal customers will find useful and interesting. This includes:
It also means using different types of social media, including photos, videos, news, live streams, online stores, and more.
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Using social media for marketing helps your business create a brand image on different social media platforms. While each platform has its own unique niche and voice, your business identity, whether it’s friendly, fun, or trustworthy, should be consistent.
In other words, don’t just log in once a month to manage all your records. Social media channels and communities. You should listen to those who are doing what you are doing and take action – respond to comments, like, share and comment on their posts, run live streams, post polls and real questions to start discussions, and write about others.
Don’t let anyone tell you that Instagram is the most viewed website. They all are! If you want to appear on someone’s feed, you need to accompany your posts with visuals – photos, pictures, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create images that look professional, have your logo, and match your brand.
Social media is a crowded place, so if you want to attract the attention of your audience, you need to post a lot of content on a regular basis. The secret to doing this? The three Rs:
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We are always looking for ways to show off the food of others, but we forget that there is a benefit from us. Track your competitors so you can target them, find ideas that match your ideas, and find gaps that you can fill. Follow influencers to stay on top of what’s happening and educate yourself. Follow brands that share your values or that have great marketing strategies and out-of-the-box ideas.
You cannot determine the success of your marketing strategies without tracking data. Google Analytics can be used as a great marketing tool that can help you measure your most successful marketing strategies, as well as determine which strategies are best to abandon. Include tracking tags in your social media marketing campaigns for better tracking. And make sure you’re using analytics on each platform to better understand what content is performing well with your audience.
One of the many reasons for social media marketing is that it is an inexpensive way to expand your reach. If you play your cards right, you can get your content out there and get it in front of a large audience at a very low cost. Most social media sites offer very targeted capabilities, allowing you to focus your budget on the type of people who may be interested in your business. Below are tips and resources to get started with paid social media marketing:
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The best social media marketing sites include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different marketing sites require different strategies, so here’s a rundown on each—its uses, big vibes, pros, cons, and types.
You can take a detailed look at each platform here: The Biggest, Worst, Most Popular Social Media Platforms and How to Leverage Their Strengths.
Facebook is the largest social media platform in the world and one of the largest local businesses. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and track their brand. Facebook is a major online advertising platform that:
Organic reach on Facebook is limited, so if you want to generate leads or gain new audiences, Facebook advertising is your best bet.
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You might not think of YouTube as a form of social media marketing, but it fits the bill: you can post videos to your channel; share, comment, and like other videos, and follow other accounts you like. Also, you have a regular feed on your homepage with official videos. The key to social media marketing on YouTube is not trying to “go viral,” but to increase profits. It is good for:
Although it appeared many years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly users in 2018. It is popular for its variety of features, including Feed posts, Stories, Lives, Reels, and IGTV. People use Instagram to follow influencers and brands they shop at and who support their interests. Create your Instagram profile and use it:
The cost of Instagram ads is usually higher than on Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a social network, but it’s an inspiring community that celebrates leadership, learning, and great values. So, in addition to networking, finding prospects, and sharing company information, it’s also a great place to showcase your company culture and create your brand according to your business model. There are tons of LinkedIn company pages to take advantage of, so be careful when building your site. LinkedIn is a great platform to:
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Twitter is a fast communication channel for quick ideas, useful articles, and dynamic discussions. You should always be active on any social media, but it is very important here. Many people use Twitter to receive news, follow brands, and find customers. Be sure to repeat if the customer has good things to say about you, and don’t forget to answer people’s questions whenever possible. For social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest group (75%) is from 13-34 and with Snap Maps, geofilters, and its partnership with Gannett, it’s more local than you might think. Even if you can’t build relationships on the platform, you can build an audience through interesting photos and short videos. Use Snapchat to:
TikTok is the fastest growing platform of all time, taking just five years to reach one billion monthly users. Although they are known for dancing, there are many popular groups on the platform that continue to grow. Businesses are finding ways to use it as a marketing tool, but just remember, the main reason people use TikTok is for entertainment, so make sure your videos match that. Use TikTok to:
You can find our best social media marketing tutorials here, but these are our favorites. Use them to increase your social media presence through social and paid channels.
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LOCALiQ’s Social Media Marketing Lab has a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to transform.
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