Social Trading Platforms: Community-driven Strategies For Mexican Traders – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn, follow, and shop for brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating dedicated brand advocates and even driving leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating a business account and posting when you feel like it. Social media marketing requires a developing strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of a large volume of highly targeted consumers.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some specific benefits of social media marketing:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
Regarding the above benefits, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are some things they will all have in common:
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Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the road map for carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to get started with marketing on social media? Here are some social media marketing tips to get your social media campaign started.
As with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find helpful and interesting. This includes:
It also means using a variety of formats for social media offerings, including photos, videos, stories, live streams, online stores, and more.
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Using social media for marketing enables your business to project your brand image on various social media platforms. While each platform has its own unique vibe and voice, the core identity of your business, whether it’s friendly, fun, or trustworthy, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and engaging back – reply to comments, like, share and comment on their posts, live streams, post polls and real-time. Ask questions for discussion, and repost others’ content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They are all! If you want to stand out in someone’s feed, you should accompany your posts with attractive visuals – photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand.
Social media is a crowded place, so if you want to gain traction with your audience, you need to post content regularly. The secret to doing this? Three rupees:
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We are always looking for ways to show up in other people’s feeds, but we forget that we have value derived from our own. Follow your competitors so you can keep tabs on them, get ideas you can adapt your strategy to, and identify gaps you can fill. Follow influencers and educate yourself to stay on top of trends. Follow brands that share your values or have great content strategies for inspiration and outside-the-box ideas.
You can’t determine the success of your social media marketing strategy without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most successful social media marketing techniques, as well as determine which strategies are best. Add tracking tags to your social media marketing campaigns so you can monitor them properly. And be sure to use analytics within each social platform for even more insight into which of your social content is performing best with your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to increase your reach. If you play your cards right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people who are interested in your business. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook ads, how is your account really performing? Find out with our free Facebook Ads Performance Grader.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview on each one—its user base, mainstays, pros, cons, and content types.
You can get a comprehensive look at each platform here: the biggest, the worst, the most popular social media platforms and how to manage their power.
Facebook is the largest social media platform globally as well as one of the largest local business directories. People of various age groups use it to connect with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is an excellent social media marketing platform for:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; Share, comment, and like other videos, and follow other accounts you like. Plus, you have a feed on your homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral”, but to add value. that’s great:
Although it came on the scene years after LinkedIn and Twitter, Instagram quickly outgrew these platforms and reached one billion monthly active users in 2018. It is known for its diverse content formats, including feed posts, stories, lives, reels, and IGTV. People use Instagram to follow influencers and brands that they buy from and that support their personal values. Create your Instagram bio and then use it to:
Instagram advertising costs are generally higher than Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find prospects, and share industry insights, it’s also a great place to showcase your company culture and align your personal brand with your business brand. There are tons of LinkedIn Company Page features to take advantage of, so be mindful when creating your page. LinkedIn is an excellent platform for:
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Twitter is a beautifully connected network of quick ideas, useful news, and dynamic discussions. You should be regularly active on every social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands, and get customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you’ll want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) is 13-34 and with SnapMaps, geofilters, and its partnership with Gannett, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience through fun photos and short videos. Use for Snapchat:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. While it is popular for dance, there are countless popular genres on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but just remember, the main reason people use TikTok is for entertainment, so make sure your videos align with that. To use TikTok:
You can find our roundup of the best social media marketing courses here, but these are, of course, our favorites. Use them to grow your social media presence in organic and paid ways.
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LOCALiQ’s Social Media Marketing Lab is a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to grow.
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